MINANAWE, the premium events &
activations agency in the mass market conceptualise and run highly
successful activations, events and reality TV for the mass market.
Our portfolio of
work includes the unique
Soweto Beach Party, the
Tour De Soweto Cycle
Marathon, the
Centrum Guardian Project on eTV and numerous
international award winning activations!
Minanawe's success is built on an intimate understanding of the urban
and rural mass market consumer lifestyle, social and
shopping behaviour. We specialise in gaining insights into consumer
drives and passion points while staying in touch with the rapid change
and emergence of this consumer segment.
Minanawe Marketing creates experiences competitors can’t offer and
consumers can’t buy. Our activations are creative, credible &
relevant. We make sure that we synergise with & include above the
line elements of your campaign with our activations.
MINANAWE
Immersions
Activations
Step into the life of your consumers
Unique Face to
Face Activations
Understanding your
consumers market place, means you can effectively market, distribute and
even package your brands effectively.
Consumer Insight Immersions allow ‘YOU’ to step into the life of a
consumer, to experience everyday behaviour but more importantly to gather
insights and actionable strategic inputs from their consumer.
Our activations are not only built on intimate consumer understanding,
but are also creatively done in order to literally stop consumers in their
tracks!
We create
and craft brand messages built on intimate consumer insights and which
resonate with the consumers real life experience.
Reality TV
Events
Centrum Guardians
Reality TV Show
Minanawe have developed and produced this 5
episode reality show for Centrum Multi vitamins and their agency
Grey. These unique 5 minute reality style
TV shows continue
to break new ground
in entertainment based TV promotions.
The amazing 2011 Soweto Beach Party
The Soweto Beach Party has been held each year from 2003, with the
latest event held in October 2011 and
growing in fame and popularity each year!
