MINANAWE, the premium events &
activations agency in the mass market conceptualise and run highly
successful activations, events and reality TV for the mass market.
Our
portfolio of work includes the unique
Soweto Beach Party,
the Tour De
Soweto Cycle
Marathon, the
Centrum Guardian
Project on eTV and numerous international award winning activations!
Minanawe's success is built on an intimate understanding of the urban and
rural mass market consumer lifestyle, social and shopping behaviour. We
specialise in gaining insights into consumer drives and passion points
while staying in touch with the rapid change and emergence of this
consumer segment.
Minanawe Marketing creates experiences competitors can’t offer and
consumers can’t buy. Our activations are creative, credible & relevant.
We make sure that we synergise with & include above the line elements of
your campaign with our activations.
MINANAWE
CNN Africa Marketplace
Who is the South African consumer?
Robyn Curnow meets GG Alcock of Minanawe,
an unconventional marketing expert who grew up in a
mud hut in rural South Africa.
Understanding
your consumers market place, means you can effectively market,
distribute and even package your brands effectively.
Consumer Insight Immersions allow ‘YOU’ to step into the life
of a consumer, to experience everyday behaviour but more importantly
to gather insights and actionable strategic inputs from their
consumer.
Our activations are not only built on intimate consumer
understanding, but are also creatively done in order to literally stop
consumers in their tracks!
We create and craft brand messages built on intimate consumer
insights and which resonate with the consumers real life
experience.
Reality TV
Events
Centrum Guardians Reality TV Show
Minanawe have
developed and produced this 5 episode reality show for Centrum
Multi vitamins and their agency Grey. These unique 5 minute
reality style TV shows continue to break new ground in entertainment
based TV promotions.
The amazing 2011 Soweto Beach Party
The Soweto Beach Party has been held each year from 2003,
with the latest event held in October 2011 and growing in fame and
popularity each year!
