Minanawe Marketing :: the premium events organiser in the mass market

Minanawe, the premium events organiser in the mass market conceptualize and run highly successful events and produce reality TV for the mass market including the unique Soweto Beach Party in its 6th year, the Tour De Soweto Cycle marathon in its second year, the hugely successful Sunlight Khanya eKhaya Reality show on SABC1 and the Revlon Calendar Girls now in its 3rd year!

Minanawe's success is built on an intimate understanding of the urban and rural mass market consumer, This expertise is translated into action in music line-ups, marketing, venue selection and event themes which excite and connect with this market.

Sunlight Khanya eKhaya

The Sunlight Khanya eKhaya Show “The Search For Mzansi’s Smartest Sista” This is a 13 part reality show on SABC 1 about brightening your life with Sunlight.

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The Perfect Sishebo Show
Minanawe conceptualised and produced The Perfect Sishebo Show for Knorr, Knorrox, Robertsons Spices and Seazons brands.

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Omo Amazing Challenge
Minanawe created and produces another fantastic reality style promotional campaign for Unilever. Look out for it on SABC1 on Mondays before and after the Bold and Beautiful.

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The amazing Gauteng Beach Party has been held each year from 2003, with the latest event being held on 2 October 2010 and growing in fame and popularity each year!

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Vodacom Tour de Soweto
We are proud to present the Vodacom Tour De Soweto Annual Bike Marathon hosted in the former township of Soweto..

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Kalahari Augrabies Extreme Marathon

The South African Kalahari Augrabies Extreme Marathon, a unique race filled with adventure and determination.

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Checkout these Face to Face Activations with a difference!

Our activations are not only built on intimate consumer understanding, but are also creatively done in order to literally stop consumers in their tracks! Consumers are bombarded with marketing messages and ignore a lot of the activations, they are boring or more of the same. Any idiot can run around with a stage and a sound system shouting "buy my product". We create and craft brand messages built on intimate consumer insights and which resonate with the consumers real life experience.

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