Launched by Minanawe into the unique Soweto fast food market of “Kota’s” & vetkoek, Parmalat Cheese slices are now the brand of choice with huge volumes now selling in this market.

Now rolling out into the Eastern Cape and KZN, this unique campaign features sampling, volume drives, outlet branding and trader promotions. The growth in sales volumes speaks the success of the Minanawe promotion.
 

Minanawe’s schools loyalty campaign and trader sales promotional campaign have maintained and grown Bonnita Long Life in the face of aggressive competitor activity.

Innovative community based pack collection and schools development initiatives in the community are supported by print and radio ensuring Bonnita Long Life is a part of the community and no alternatives are considered. More than 4 million packs have been collected by school children winning schools classrooms, sports equipment and school equipment upgrades worth hundreds of thousands of Rands. Aggressive sales promotions ensure that the shelves are full from the largest supermarket to the smallest spaza.

 

Rama sales spread like wildfire!

Driving new Rama Spread for Bread, Minanawe developed a hard hitting consumer and trade promotion which drove trader purchases from wholesalers and consumer purchasers from retailers. This powerful push and pull mechanism was executed expertly using Minanawe’s extensive trade database and expert promotional staff.