Minanawe activates innovative school community based pack collection loyalty campaigns and schools development initiatives. Campaigns are endorsed by the Department of Basic Education, reaching any of more than 27 000 government schools. Schools programmes are supported by print and radio amplification, as well as linked sales drivers in the trade.
The Albany Pack Collection campaign encouraged learners to collect Albany Wrappers in return for great school, education and sports prizes. The successful campaign reached over 1000 schools in GP, KZN and W Cape, with 2 000 000 Albany wrappers collected. The winning school, Tshebedisano Primary School, won R100,000 towards school improvement.