Minanawe Consumer Insights are central to everything Minanawe does and stands for. We use innovation and qualitative consumer research to develop and deliver real consumer insights. We understand consumers are changing rapidly and that brands must match the speed of change of these consumers. Creativity & activations must always follow a sound strategic solution based on real consumer insight. We utilise our insight to develop “big ideas” and opportunities that will create a competitive advantage for the brand. In addition to activations we offer our clients



Milky Max Chocolate Drink

Minanawe has researched & designed a new Parmalat offering in the low income youth beverage category.

Extensive research and innovation with Parmalat meant that the product has been designed, costed & branded to appeal to this low income sector.