Minanawe Movies are culturally-relevant community-focused, low-budget movies which are distributed through DRUM Magazine and are FREE to the consumer.

The format of Minanawe Movies compiles the “Movie of the Month” with an advert segment of about 10 minutes long.

As a brand, not only do you get penetration into the home of the consumer and a direct platform with which to communicate to them, but you are also specifically targeting the exact kind of demographic with an exact message in a completely new and exciting way.

DVD’s are branded with the logo of the advertiser and DRUM’s distributors ensure that 150 000 DVD’s are distributed to an audience of about 2 100 000; figures that are very competitive with the audience commanded by prime-time TV shows.

Brands are able to choose from a variety of offerings to bring their products to life on Minanawe Movies;

Advertising:
30 second or 1 minute slots

Product placement:
Minanawe Movies control the content and produce the scripts which allows product placement to be carefully considered. Narratives will weave product placement into appropriate scenes allowing audiences to associate brands with the stars seen using them on screen.

Virtual product placement:
Logos & Graphics, such as a “squeeze back”, “strap-line” or “bug” often used in sport broadcast.