Minanawe’s understanding of the wholesaler and informal trader
environment was applied in a highly successful multi-brand promotion at
key independent wholesalers.
The results were 48,361 number of traders who stocked
up with additional stock + 234,574 incremental sales exceeding client set
targets by 71%.
No of people that purchased - 48,361
Total Sales - 234,574
Client Target - 164,700
Exceeded Target by - 70%