Minanawe’s understanding of the wholesaler and informal trader environment was applied in a highly successful multi-brand promotion at key independent wholesalers.


The results were 48,361 number of traders who stocked up with additional stock + 234,574 incremental sales exceeding client set targets by 71%.

Figures are:

No of people that purchased - 48,361
Total Sales - 234,574
Client Target - 164,700
Exceeded Target by - 70%









Mobile Aromat BA’s changed the dynamic of static promotions with a mobile promoter who was able to move with busy shoppers, sample Aromat in different aisles + carry stock to trolley load.





Sunlight 100 Lemons





Kleenex Flash Mobs





Smooth Stayela