Reality TV

The Perfect Sishebo Show

The OMO Amazing Challenge

The Sunlight Khanya eKhaya Show

 


 

Contact

Michele Thackwray
 


+27 83 948 7227
 

flylines@iafrica.com

 

 

 

 

 

tour de soweto

The Sunlight Khanya eKhaya Show

“The Search For Mzansi’s Smartest Sista”

 

This is a 13 part reality show on SABC 1 about brightening your life with Sunlight. The 2007 show was a wild success in terms of viewer ship, Sunlight awareness, positioning and sales and Shoprite sales. Season 2 kicks of mid 2008, look out for it on SABC 1 just before and after the Bold and the Beautiful.

 

Built on an intimate understanding of urban township ladies, this reality show is about using smart clever ideas and clever shopping to brighten your home, your families life and add value to your life. In addition the show recognizes the importance of retail channels and is intimately linked with Shoprite.

 

 

Episode 06 Seg 1 & 2

 

 

After the project ended, an independent researcher did a focus group on 250 women, within the target market. Spontaneous responses, in other words people who immediately recognised the show and its aims were the highest ever achieved for a campaign at Unilever. The research went on to show that over 90% of the respondents understood the message behind the show, and furthermore over 90% knew exactly who the retail partner in the project was i.e. Shoprite.

 



 

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