Michele grew up in a rural town in the Free State.

She obtained a Senior Diploma in Public Relations, Marketing and Advertising and began her career on the Media side with the Natal Parks Board, before moving on to Event Management at Sun International.

Her passion for people, drive, determination coupled with the will to succeed saw her joining Group Africa in 1989. She quickly rose up the ranks and ultimately opened up a division of Group Africa in Asia in 1997, which is still a highly successful entity.

On her return from China, she opened up her own Events Company before joining forces with Minanawe in 1999.

She is a key member of the team who strives on perfection and getting the job done!

She has over 29 years of BTL experience in the industry.