Our Route to Market Solutions involve close inspection of the informal trade channels that exist throughout South Africa. These include independent wholesalers, midi-wholesalers, spaza shops and spazarettes, hawker/table top hot spots, kasi kos caterers, kasi kemist and consumer/shopper promotions.
Our expertise and extensive research in these channels guides our interactions to ensure maximum ROI for our clients.
The videos and image galleries below give more insight into these channels:
Like the Midi Wholesaler, the Independent Wholesaler sells product in bulk to traders.
The Midi Wholesaler sells goods in bulk to traders. They are closer to the retailer in townships and generally stock fast-moving product packs.
SPAZA SHOPS AND SPAZARETTES
Spaza Shops and Spazarettes are larger stores with a wider range of products on offer. Normally positioned in your street or on a busy corner, these outlets are visited for weekly shops, single units, daily essentials, as well as bulk buys.
The Hawker/Table Top sellers sell convenience items close to schools, taxi ranks and busy streets. Their goods generally include sweets, vetkoek, veggies and portions of food for customers passing-by and they have a loyal customer base.
KASI KOS CATERERS
Kasi Kos caterers serve local food and drink with a focus on casual, convenient dining. Some types include Amagwinya, Amaplati, food at school and kotas.
Minanawe focuses on conducting consumer shopper promotions within the Spaza/Spazarette radius with a drive towards consumer brand education programmes.